Guest Episode

Reggie Compton: Building A Marketing Agency

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In this episode I speak with Reggie Compton, marketing agency founder of PentaWest. We discuss her experience starting her marketing agency and shifting her mindset from freelancer to agency owner. We talk about the challenges of running a smaller agency, the benefits of becoming an entrepreneur, and the intricacies of marketing agency client relationships.

This is a great episode to listen to if you’re considering starting your own agency, currently work with an agency and want to get perspective, or want to understand more about how agency owners with a strong sense of integrity tend to operate their businesses.

Some of our favorite topics from the episode include:

  • The difference in treatment for women and men in account management
  • Building a business and a brand instead of functioning as a sole operator
  • The benefits and drawbacks of having a partner or a team
  • How we view clients’ marketing budgets & marketing guarantees
  • How teaching can help grow your agency
  • Why employees leave their marketing agencies
  • Whether entrepreneurship is for everyone
Reggie Headshot

Guest: Reggie Compton

Instagram: https://www.instagram.com/reggiepenta

Website: https://www.pentawest.com

About:

Reggie loves staying active, coffee and getting to know new people. She’s been working in digital marketing since 2013 and considers herself a continuous learner.

She’s worked with the smartest PPC-Savants in Denver and San Francisco at a PPC/SEM agency. Working with established medium and large B2B & B2C companies, ranging from selling doors online to rentable gaming computers to billing software, she’s managed over $400K per month in revenue and over $500K per month in budgets (largest was $75 - $100k/month reseller) solely on Google/Bing and affiliates.

Reggie then worked with one of the largest digital marketing companies in Colorado. There, she learned what full-service digital marketing looks like, rounding my experience with Facebook & Instagram ads, email marketing, CRM software, text message marketing, SEO, user experience (UX), and Web Design, among other things. She worked with many different businesses ranging from startups, local companies, to small and medium businesses. These included both B2B and E-commerce websites. There Reggie worked on both short-term projects, as well as long-term campaigns and strategies, growing her startup clients from $1K/month in revenue to over $15K/month.

Reggie founded Penta West to help small and medium businesses succeed online without the bloat of large agency overhead.

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Reggie Compton: Building A Marketing Agency Podcast Cover

Reggie Compton: Building A Marketing Agency

In this episode I speak with Reggie Compton, marketing agency founder of PentaWest. We discuss her experience starting her marketing agency and shifting her mindset from freelancer to agency owner. We talk about the challenges of running a smaller agency,

See Episode